I don't know how this book received the good reviews .. It was after reading those reviews I ordered .. I think the writer himself wrote all those positive reviews or paid someone to do so .. It is by far the worst book I have read .. Looks like it is written for a grade 5 student by a grade 6 student .. The writer has just defined different marketing terms with often elongated and revised texts .. Not at all helpful for those who are looking for good marketing to start with .. It was a waste of my money .. If you wanna waste yours, order it ..
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